Progressive Web Apps Sydney, Australia

Progressive Web App

Innovative Digital Transformation
The Future of web browsing

What is a Progressive Web App?

Progressive Web App (PWA) is a very recent trend of 2019, but what exactly is it? Progressive Web Application is a website that works, looks and feels like a native app. PWA enhances progressively and takes advantage of any features available in the user's browser. It is also fast, secure, responsive, offers rich user experience and can work offline. PWA combines latest web technologies with best practices, creating reliable, engaging and user-friendly experiences. The key advantage of PWA is eliminating the need to develop, test and maintain applications for several platforms, allowing businesses to focus on only one app.

To put this into simpler words – let us say a company would like to create an app. For users to be able to download this app they would need to go to their Google Play (Android) or App Store (IOS) to access it. The company would have to create a few versions of the app to run on a few different platforms to access as many users as possible. For each platform the app is made for, specific development, testing and maintenance process are needed which are timely and costly for the business.

With PWA thrown into the equation, a company can transform its current website into a PWA. This eliminates the need to develop for other platforms as users can access it on any device without having to install/download the app onto their device. The user can also access this PWA while being offline and continue activity on the website without abandoning it due to restricted internet access. By transitioning its website into a PWA, the company has saved time and reduced costs significantly, accessed and engaged more users.



Looks and feels like a native mobile or desktop application

Connectivity independent

Can work offline and on low-quality internet connection (or in areas of low connectivity)


Fits any device, adapts to different screen sizes and alignments and offers good responsive design


Identifiable as application - can be found by search engines


Data is transferred using encryption - served over HTTPS


Always up-to-date - Fetches new content if it’s available while being online


Can be added to user's home screen, making it readily available


Offers push notifications, easy access into the app and app-like experience


Easy to share via URL


Listed below are some of the significant statistics and benefits of PWAs as listed in the AppInstitute info-graphic *1 (Fuller, J. 2017) that was done from Googles own case studies of PWA:

• There was a 68% rise in mobile traffic

• The load and install time overall was 15% faster

• Less than 25% of device storage was required

• A 52% increase in activity on the website such as buying a product

• Time spent on website on average increased by 78.25%

• Engagement from the user increased by 137%

• The load time for a PWA page is 2.75 seconds

• The percentage of visitors who enter and navigate away without checking the rest of the website had significantly reduced by 42.86%

• And lastly page views had increased by 133.67%

*1 appinstitute.com/progressive-web-apps-infographic/

Why businesses are switching to PWA?

The word “Change” can be a scary term for some businesses. With new and upcoming technology trends hitting the market this year (2019), businesses who are unable to follow and implement new technologies into their own business model, may just be left behind.

Progressive Web Apps is no exception – it is a new generation of web apps that takes advantage of latest web technologies and combines best practices. It allows easy and consistent browsing experience that is reliable on all devices.

But how does this better your business?

It reduces unnecessary costs. Businesses are currently forced to invest in costly native apps for both Android and iOS to have a current and relevant online presence, which is costing around $20,000 to $120,000. PWAs eliminate extreme costs by making your website like an app that can be used on any device - this allows you to focus on one universal platform instead of a few, which leads to low development costs.

Looks and feels like an app. Apps are becoming the preferred method of browsing compared to browsers. PWAs provide a more agreeable experience for your users by combining performance, look and feel of an app while keeping advantages of a website at the same time. In other words your website will behave like a native app but will be regarded far superior to that of your standard website. PWA is fast and has comprehensive abilities.

Faster installing. Regular mobile apps require long and complicated installing processes, but PWA eliminates this and improves your user experience. A user just has to visit a website link, without going to App Store or Google Play. Your PWA, once downloaded can be accessed via an icon.

Can operate offline or in unreliable network areas. PWAs overcome the hurdle of needing to be online to access a website, which is a crucial turning point not just for you but for the majority of businesses. Your PWA will now enable consumers to stay on your website instead of abandoning it when the internet drops. It will also allow your users already browsing your website at the airport terminal to stay on your website even when they are on a plane and their device is in flight mode.

Push notifications. This will allow your business to take advantage of content advertising. How does it work? Unlike regular notifications such as email newsletters, blog entries or social network posts, progressive web applications send notifications directly to the mobile device. It has shown that almost 60% of consumers allow the PWA to send them notifications, allowing a high probability of attracting the consumer’s attention (compared to email newsletters etc).

There are many more advantages that PWAs can add to your business, contact us today to see how a PWA can be an advantageous, cost effective and time efficient move for your business!

Just some Progressive Web Apps: